Local SEO for Dental Practices: The 2025 Checklist
1/12/20255 min read
Local SEO is the engine behind getting your dental practice found by patients in your neighbourhood, your city, and the surrounding areas. This checklist covers every action you should take to maximize your local search visibility in 2025.
Google Business Profile Checklist
- Claim and verify your Google Business Profile
- Set primary category to ‘Dentist’ and add relevant secondary categories
- Add complete name, address, local phone number, and website
- List all services you offer in the Services section
- Upload at least 15 high-quality photos
- Set accurate business hours including holiday hours
- Enable messaging so patients can text you
- Post at least once per week
- Respond to every review within 24 hours
Website Local SEO Checklist
- Include city and neighbourhood in your homepage title tag
- Create a dedicated contact page with your full address and embedded Google Map
- Add LocalBusiness schema markup to your homepage
- Create individual service pages for each procedure
- Include location-specific content: references to your neighbourhood and communities you serve
- Ensure your phone number is in clickable format for mobile users
Citations and Directories Checklist
- List on Google, Bing Places, and Apple Maps
- Create or claim your Yelp listing
- List on Healthgrades, Zocdoc, and RateMDs
- Add to Yellow Pages Canada or US as applicable
- List on dental-specific platforms including BookMySmile
- Ensure NAP — name, address, phone — is identical across all listings
Reviews Checklist
- Set up automated review request via SMS after each appointment
- Place a QR code review card at your front desk
- Set a team goal: 10 new Google reviews per month
- Respond to every review — positive and negative
Technical SEO Checklist
- Test your site speed with Google PageSpeed Insights — aim for a score above 70
- Ensure your website is mobile-responsive
- Confirm your site uses HTTPS
- Check for and fix broken links
📌 Expand your local presence by listing on BookMySmile at bookmysmile.com