Your Dental Practice Marketing Roadmap: What to Do in the Next 90 Days

The biggest mistake dental practices make with marketing is trying to do everything at once. The most effective marketing is not about doing everything — it is about doing the right things, in the right order, consistently over time. Here is your concrete 90-day roadmap.

Days 1 to 30: Build Your Foundation

Week 1: Google Business Profile

Claim, verify, and fully optimize your Google Business Profile. Add all services, upload 15 photos, complete your business description, and set your hours. This is free and immediately improves your local search visibility.

Week 2: Review Pipeline

Set up an automated review request text message that goes out 24 hours after every appointment. Set a team goal: 10 new Google reviews this month.

Week 3: Booking Platform Listing

List your clinic on BookMySmile. Complete your profile — services, languages, hours, photos, and payment methods accepted including CDCP if applicable. This puts you in front of patients actively searching for a dentist today.

Week 4: Website Audit

Review your website: Does it load fast on mobile? Is there an online booking button above the fold? Does each service have its own page? Fix the most critical issues this month.

Days 31 to 60: Build Momentum

Social Media Consistency

Commit to three posts per week on Instagram and Facebook. Schedule content a week in advance so you are never scrambling.

Reactivation Campaign

Export your list of patients who have not been in for 12 or more months. Send a warm reactivation message. Expect 10 to 20 percent to rebook.

Blog Content

Publish two blog posts this month. Choose topics that answer common patient questions. These posts will build your organic search presence for months to come.

Days 61 to 90: Add Paid Channels

Google Ads

Launch a targeted Google Ads campaign for your highest-value service. Start with a modest budget, measure your cost per booked appointment, and scale what works.

Referral Program

Launch a simple referral program. Define your reward, create referral cards, and train your team to ask.

The Common Thread

Every channel in this roadmap shares one goal: making it easy for the right patients to find you and book. The fastest way to achieve that right now is to be listed on BookMySmile.

📌 Start your 90-day roadmap with the highest-leverage first step: list your clinic on BookMySmile at bookmysmile.com