How to Get More Google Reviews for Your Dental Practice
Google reviews are one of the most powerful factors in how patients choose a dentist. A practice with 80 five-star reviews will almost always win over a practice with 10 reviews. Reviews also directly influence your Google Maps ranking — more reviews, higher position, more new patients.
Why Most Dental Practices Do Not Have Enough Reviews
Patients who have a great experience rarely think to leave a review unprompted. Patients who have a bad experience are highly motivated. This creates a systematic under-representation of positive reviews. The solution is simple: ask. Most patients who have a good experience are genuinely happy to leave a review — they just need to be reminded and given a frictionless way to do it.
The 5 Best Ways to Get More Google Reviews
1. Send a Text After Every Appointment
An automated SMS sent 2 to 4 hours after an appointment is the single highest-converting review request method. The message should be warm, brief, and include a direct link to your Google review page.
2. Use a QR Code at Checkout
Place a small QR code card or sign at your front desk that links directly to your Google review page. After a positive appointment, your receptionist can point to it.
3. Follow Up by Email
Automate a review request email to go out 24 hours post-appointment. Keep it short, personal, and include a one-click link.
4. Ask at the Right Moment
The best moment to ask for a review is immediately after a positive interaction — when the patient says something like ‘That was so much easier than I expected.’ That is your cue to ask.
5. Respond to Every Review You Already Have
Responding to existing reviews signals to Google that you are an engaged, active business. For negative reviews, respond professionally and offer to resolve the issue offline. Never argue publicly.
How Many Reviews Do You Need?
In most Canadian and US cities, having 50 or more reviews with an average of 4.5 stars or above puts you in a strong competitive position. Set a goal of 10 new reviews per month and build from there.
Amplify Your Reputation Beyond Google
A presence on platforms like BookMySmile builds a multi-channel reputation that reinforces trust across every touchpoint.
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